Bachelor of Business Administration

The Bachelor of Business Administration (BBA) is an inclusive and comprehensive three-year undergraduate program, structured across six semesters. Open to students from any academic stream, the program provides an extensive exploration of both theoretical frameworks and practical functional areas within the realm of business administration. The curriculum encompasses a diverse range of subjects, including managerial economics, business mathematics, organizational behavior, accounting, marketing, human resources, business law, management information systems, financial management, production and operations, advertising and sales promotion, total quality management, business statistics, and behavioral science. This broad spectrum of topics ensures a thorough understanding of critical concepts, practices, and contemporary trends in business administration. Through its high-quality academic and technical training, the program delves into the essential functional dimensions of business while emphasizing their interconnectedness. By integrating foundational business theories with practical applications, it equips students with the knowledge and skills needed for effective real-time management and strategic decision-making. This program is tailored for individuals who have completed Gradec12/A Level education and aspire to develop an in-depth understanding of business administration. Its comprehensive scope makes it an invaluable foundation for those seeking to excel in the dynamic world of business and management.